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Service & retail

How much will AI affect Store Managers?

For a Store Manager, roughly 18% of the work is something a machine can already do end to end, 25% gets faster with AI but still needs you, and 57% stays human for reasons that have nothing to do with how good the models get.

The answer, in three parts

Varies a lot93 of 180 occupations by automatable share

This job means very different things at different employers, so treat the split as a starting point for your own thinking, not a measurement of your role.

%18Automatable
A machine can already do this end to end.
%25Faster with AI
Still your work, but markedly quicker with help.
%57Stays human
Held back by presence, trust or accountability — not by model capability.

How we got there

Work is split into kinds of task. Each kind is scored on what today's systems can actually do with it, then weighted by how much of the job it takes up.

Kind of workTimeAutoFasterHuman
ResponsibilityOwning a decision and living with its consequences%3521122
Working with peoplePersuading, negotiating, caring, being trusted%302821
Data handlingEntry, reconciliation, extraction, tabulation%201451
Physical workManual skill, dexterity, being somewhere in person%150113

Lean into this

These parts of the job hold their value. They are where your time is best invested.

  • Responsibility
  • Working with people
  • Physical work

Most exposed

A machine can already do much of this. Worth knowing before it becomes the whole of your role.

  • Data handling

Frequently asked questions

Will AI replace Store Managers?

Not on these numbers. About 18% of the work is automatable today, which is a long way from the whole job. The larger shift is the 25% that gets faster — that changes what the role looks like day to day, and it changes it sooner than any wholesale replacement would.

Which parts of a Store Manager's work are most at risk?

The routine, repeatable parts — the ones shown in red in the breakdown above. These are tasks with a clear input and a clear correct output, which is exactly what current systems are good at. The table shows how much of the working week they account for.

What should a Store Manager do about it?

Shift time towards the parts marked as staying human, and use AI deliberately on the parts it speeds up rather than waiting to be told to. The people who lose out are rarely the ones whose whole job was automated — they are the ones who kept spending their time on the automatable part.

Compare with other jobs

Method: each occupation is broken into kinds of work, and each kind is scored on what today's AI can do with it. That approach follows the established literature on this question — Frey & Osborne (2013), the O*NET task taxonomy, and Eloundou et al. (2023) all decompose jobs into tasks before scoring them. The weights on this page, however, are our own editorial estimates, not figures taken from those studies, and no study is cited as the source of any number here. That is why the full derivation is shown above rather than just a total, and why each job carries a confidence label. Disagree with a specific row and you are disagreeing with something concrete.